Talent ventures · Brand collections · Owned brandsFor over ten years I've specialised in talent ventures, from collections with brands to brands they own. Today I work with a select few talent to launch ventures of their own, and realise their true transactional worth.
Co-founder of Ambela$70m+ in venture revenueBuilt with talent. Owned by talent.
Not a merch drop. A fifteen-year business.
I partner with a select few talent and management teams to build real businesses: ventures true to the creator, driven by innovation and engineered to scale. No quick merch flips. No novelty accessories. Just products and collections a community loves, buys, and comes back to, year after year.
FashionCosmeticsFragranceHomewear
NutritionAccessoriesCPGLuxury goods
Find your transactional worth. Then prove it.
An audience is potential. Sales are proof. I help creators discover what their community will actually buy, then prove it the right way, through a brand collaboration or a venture of their own.
- Find the worth.What your audience will really buy, and at what price.
- Prove it with a brand.A collaboration or collection that tests demand with less risk.
- Or build your own.When the proof is there, a venture you own and control.
- Scale what sells.Turn the first sell-out into a business that lasts.
Thousands lost. Millions made. One blueprint.
Every venture I build runs on lessons learned the hard way. I work as an extension of you and your team, from the first idea to launch, and long after it's running.
- ProductDesigned with the talent. Tested with the community.
- RolloutSupply chain, stock and a launch plan built to sell through.
- ActivationDrops, content and community that turn followers into buyers.
- ScaleNew markets, new channels and a team of its own.
Physical product brands, built for D2C and retail.
AMBELA
The making of an iconic talent venture.
A sub six-figure investment, now one of Europe's fastest growing denim brands. Carys Whittaker's vision, built together from the first sketch, selling in 71 markets and targeting eight figures.
The world's biggest names. And the firms behind them.
Ten years building and scaling products with leading creators, artists and global agencies. I have seen what sells, and why most talent launches don't.
- Global talent agencies 01
- Management firms 02
- Leading creators 03
- Recording artists 04
- Consumer brands 05
Built for management. Built around the talent.
I plug into your team, not over it. You keep the relationship. Your talent keeps the business.
I only launch ventures built on genuinely innovative product, or in spaces where there's still room to lead. If it's been done a hundred times, it isn't for me.
Offer your talent more, without building it yourself.
Give your clients a route to brands of their own, as an extension of your services. I plug in personally as your venture partner on product, supply chain, launch and growth, all delivered under your relationship. Your talent gets more from you, and your firm grows with what we build.
A founder-level operator in your corner.
Product, manufacturing, launch and growth, handled alongside you from day one. You stay close to your client and in every decision, and they see you delivering more than ever. I carry the build, so nothing lands on your desk that shouldn't.
A brand that's actually yours.
Not a licence. Not a merch drop. Not your face on someone else's product. A brand you own and control, built with your team around you and made to outlast any trend.
Idea to launch. Then scale.
The playbook that built Ambela, run alongside the talent's own team, in whichever category fits them best.
FashionCosmeticsFragranceHomewear
NutritionAccessoriesCPGLuxury goods
- 01
Idea
Find the product only this talent can credibly front, and prove the demand before stock is bought.
- 02
Build
Brand, product, manufacturing and supply chain, set up to scale from day one.
- 03
Launch
A first drop built to sell through, with the audience brought in early.
- 04
Scale
New markets, channels and categories, grown at a pace the business can carry.
- 05
Handover
A team of its own, with the talent in control.
Not ready for a full venture? I also connect talent directly with the right brands to launch a collection of their own first, with no middle layer.
Talent first. Management at the table.
Work with me and you get me. Not a junior team, not a board to answer to, not a contract that quietly takes control. I sit alongside you and your management as part of the team, bringing ten years of wins, losses and hard lessons, so we back what works and skip what doesn't, in a market that never stands still.
For talentStraight to the people building your brand. Every decision, in the room.For managementNo extra layer between you and your client. Ever.
For talentYour people stay your people. I add to your team, never replace it.For managementThe relationship stays yours. I plug into it and make it stronger.
For talentThe equity, the control and the upside stay with you.For managementLong-term value built into your roster, not sold off for a one-off fee.
Let's build something theirs.
For management firms, managers and talent ready to own what they sell. I take on a small number of ventures each year. Tell me who you are, then pick a time straight from my calendar. The invite and a Google Meet link land in both our diaries automatically.